acts as a Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and is responsible for the processing of personal data collected through its website and commercial operations.
WLR Store UK LTD is an e-commerce business specialising in the sale of Portuguese-language books and Bibles to customers located within the United Kingdom.
All books sold by WLR Store UK LTD are sourced from authorised and licensed publishers and distributors based in Brazil or the United States. All products made available through our sales channels are lawfully acquired and authorised for commercial distribution.
For the purposes of UK data protection legislation, WLR Store UK LTD acts as the Data Controller.
2. Personal Data We Collect
Data Collected
Full name
Billing and delivery address
Email address
Telephone number
Payment information
Order history
IP address
Website usage and browsing data
Data collected via cookies
Payment Security
We do not store full credit or debit card details. Payments are processed by secure, certified payment service providers in compliance with recognised international security standards.
3. Legal Basis for Processing
Performance of a contract
To process and deliver orders
Compliance with legal obligations
Including tax and accounting requirements
Legitimate interests
Fraud prevention, website improvement, and operational security
Consent
Where required, including for marketing communications
4. Purpose of Data Processing
Processing orders and payments
Issuing invoices and complying with tax obligations
Delivering purchased goods
Providing customer service and order updates
Improving website functionality and user experience
Preventing fraud and ensuring security
Complying with legal and regulatory requirements
5. Sharing of Personal Data
Personal data may be shared, where necessary, with:
Payment service providers
Courier and logistics companies
Hosting and IT service providers
Accounting and financial management software providers
Professional advisers
Regulatory or legal authorities where required by law
All third parties engaged by us are required to process personal data in compliance with the UK GDPR and applicable data protection legislation.
6. International Transfers
Where personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place in accordance with the UK GDPR. These may include adequacy decisions or approved Standard Contractual Clauses.
7. Data Retention
We retain personal data only for as long as necessary to:
Fulfil contractual obligations
Comply with legal, tax, and regulatory requirements
Resolve disputes
Exercise or defend legal claims
8. Data Security
🔒 Commitment to Security We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
In the event of a personal data breach that poses a risk to individuals, we will notify the Information Commissioner's Office (ICO) and affected individuals where required by law.
9. Cookies
We use cookies and similar technologies to:
Ensure proper website functionality
Improve user experience
Analyse traffic and website performance
Deliver relevant content and advertising
Where required under the Privacy and Electronic Communications Regulations (PECR), we obtain user consent before placing non-essential cookies.
Users may manage cookie preferences through their browser settings.
10. Your Rights
The right of access
The right to rectification
The right to erasure ("right to be forgotten")
The right to restrict processing
The right to data portability
The right to object to processing
The right to withdraw consent at any time
To exercise your rights, please contact: uk@wlrbookstore.com
You also have the right to lodge a complaint with the supervisory authority: Information Commissioner's Office (ICO) https://ico.org.uk
11. Marketing Communications
We will only send promotional communications where permitted by law or where you have provided consent. You may opt out of marketing communications at any time.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect legal or operational changes. The most current version will always be available on our website.